Did you know that 96% of your visitors will leave your website without making a purchase? Here are some improvements you can make to generate more leads from your website.
1. ADD TRUST SIGNALS ON YOUR WEBSITE
Trust is important for any transaction but it’s even more critical when your visitors can not see you face-to-face. By including testimonials, awards, recent work, partners, customers served or accreditations you can start to develop trust. You can also build trust by staying engaged and providing valuable insights at every interaction.
2. OFFER SOMETHING OF VALUE IN EXCHANGE FOR CONTACT INFORMATION
A great way to convert some of your existing website traffic into leads is to offer something of value, such as an ebook, in exchange for their contact information. For example, with LeadBx you can easily add an ebook popup on your website with brandable ebooks to generate new leads. Your users can view the ebook in a rich online experience or simply download it for future reference.
Apart from gathering their email address that you can use to stay in touch, you have also established yourself as an expert by delivering useful content. Furthermore, your ebook has your contact information so that your prospects can find a way to contact you when they are ready to make a decision.
3. MAKE FORMS EASY TO FIND AND SIMPLE TO FILL OUT
Make it easy to find and fill out the contact forms from any page. More and more sites display the form in the footer or the right rail. Make the buttons and fields big so that it’s easier to fill out the form on a mobile device.
Here is an example of a form and contact information in the footer of a website:
4. DISPLAY YOUR CONTACT INFORMATION
Prominently display your office address and phone number or an interactive phone icon for mobile devices. This can help build trust and will make it easier for your prospects to reach you through other channels.
5. LOOK AT THE DATA TO FIND HIDDEN OPPORTUNITIES
Look at the data to understand user behavior on your website. See what pages are getting most of the traffic and ensure that those pages have the right type of information to get your visitors interested in what you are offering. For example, if you see that most of your customers are viewing your blog articles to get more information, how you can include a call-to-action or a short form on those pages.
You can also think about how you can gently guide your prospects down the marketing funnel by displaying other related articles or pages which take them a step closer to sales. Also, make sure that these pages display the phone number and have easy access to the contact form.
Here is a marketing funnel and what to focus on at each stage:
6. CREATE OR CURATE USEFUL CONTENT
Develop useful content with your audience and their challenges in mind. Instead of creating new content, you can also curate content around specific themes or topics, such as: Top Blog Posts for Business Travel or Best YouTube Videos on B2B Lead Generation.
Think about organizing your content to include sufficient details while still making it easy to scan and consume the content.
7. HAVE AN OFFER WITH TEETH
Your visitors may need a little push to get in touch with you. A great offer such as a free 30-day trial or a limited time 20% discount may just do the trick. Ask your visitors to provide their email address to receive the coupon. This allows you to send them other offers in the future.
8. THANK YOU EMAIL
After your visitors enter their email address, it’s critical to send them a properly drafted thank you email right away. Research shows that these Thank You emails have twice the engagement and open rates of regular emails.
9. TEST LANDING PAGES
Create a different landing page for each segment. The copy, images, and call-to-action should be designed specifically for each segment. You should create multiple versions of the landing pages to see which version gives you the highest conversion. There are several tools such as Unbounce and LeadPages that can allow you to set up and test landing pages quickly.
10. OPTIMIZE YOUR WEBSITE FOR SEARCH ENGINE TRAFFIC
Optimize your website to increase search engine traffic for relevant keywords. Simple things like doing proper keyword research, using those keywords in the content, internal links and alt tags can all help. Try not to trick the search engines, which are getting more and more sophisticated. Here is the list of 60 best SEO tools that you can use.
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