Most of your website visitors will not contact you or buy from you right away. Lead magnet is a great way to build your email list so you can follow up with these visitors later.
A lead magnet is an incentive to your website visitors in exchange for their email address. Lead magnets include ebooks, checklists, templates, whitepapers etc. It’s a great way to convert some of your existing traffic into leads.
A good lead magnet has the following important elements:
Solves an actual problem
Delivers value quickly
Actionable and useful
Easy to consume
High perceived value
Builds trust and credibility
Showcases your expertise
Related to what you sell
Well designed and professional-looking
If you are not sure how to create a good Lead Magnet, use tools like LeadBx.com, which offer a library of lead magnets with a popup to capture email addresses. Plus you can try different lead magnets to see which one gets you the most leads.
Once you gather email addresses, it’s important to follow up regularly with valuable and relevant content.