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WHAT ARE LEAD MAGNETS AND HOW CAN THEY HELP YOU GENERATE MORE LEADS?

Most of your website visitors will not contact you or buy from you right away. Lead magnet is a great way to build your email list so you can follow up with these visitors later.

A lead magnet is an incentive to your website visitors in exchange for their email address. Lead magnets include ebooks, checklists, templates, whitepapers etc. It’s a great way to convert some of your existing traffic into leads.

A good lead magnet has the following important elements:

  • Grabs attention

  • Solves an actual problem

  • Delivers value quickly

  • Actionable and useful

  • Easy to consume

  • High perceived value

  • Instantly accessible

  • Builds trust and credibility

  • Showcases your expertise

  • Related to what you sell

  • Well designed and professional-looking

If you are not sure how to create a good Lead Magnet, use tools like LeadBx.com, which offer a library of lead magnets with a popup to capture email addresses. Plus you can try different lead magnets to see which one gets you the most leads.

Once you gather email addresses, it’s important to follow up regularly with valuable and relevant content.


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KAUSHAL SHROFF

Entrepreneur | Marketer | Digital Strategist

ABOUT THIS BLOG

This blog is focused on helping business and marketers generate more leads, sales and revenue.

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