.

Case Study: Telemedicine Advertising

for FirstMedicine

 75%

reduction in

per cost lead

Over 20x increase in leads from paid ads​

37% increase in targeted traffic 

WOULD YOU LIKE TO LEARN MORE? 

DRIVE TARGETED TRAFFIC TO YOUR STORE

Beyond setting up and managing your online store, we offer advertising and marketing services to drive traffic and sales. 

STRATEGY

Focus on individuals (especially females) who may be concerned about their family's health and wellness and afraid to go to the doctor's office due to the pandemic. Highlight the key benefits of video consultations: avoid contact and risk, convenience, no copay, and quick & easy access.

FACEBOOK ADS

We noticed that the areas that were severally impacted by Covid-19, such as New York City, were very competitive. Instead of targeting based on geographical location, we focused on targeting based on behavior and interests (such as health & wellness, magazines a user reads, individuals they follow etc.). Instead of creating Traffic Ads, we created Conversion Ads to generate more leads. 

 

Three types of Facebook Ads that performed well focused on:

  1. key benefits

  2. steps to setup video consultations

  3. user testimonial 

Then we added Retargeting Ads to bring back users who had visited the website. We made sure to display ads to this audience at a higher frequency to stay top of mind when they are ready to book an appointment. We also created Custom Audiences (such as individuals who viewed at least 70% of our video ads). 

PUSH NOTIFICATIONS & NATIVE ADS

We used Push Notifications and Native Ads to generate low-cost traffic. We then used retargeting on Facebook to highlight telemedicine's key benefits and bring these visitors back to the landing page.

ENGAGING VIDEOS

We created various videos to highlight the key concerns many have in visiting the doctor's office doing the pandemic and options available to them. These videos were showcased on the Social Media channel, YouTube channel, and used for video ads. 

SYMPTOM CHECKER WIDGET

Symptom Checker widget allows users to check their symptoms online and share the link with their family and friends on Social Media. The widget is branded with the First Medicine logo and can be embedded by healthcare providers on their website to help their visitors check their symptoms. This widget allows First Medicine to deliver value to healthcare providers and builds credibility, authority while generating backlinks and traffic. We developed wireframes, requirements, and direction on the User Experience for the widget. 

SERVICES

  • Competitive Analysis

  • Facebook Ads

  • Retargeting Ads

  • Native Ads

  • Push Notifications

  • Engaging Videos

  • Website Widget

  • User Experience

THE CHALLENGE

At the start of the Covid-19 pandemic, First Medicine, a global telemedicine provider, came to SVP360 to generate awareness and leads for its video consultation service. Telemedicine providers were competing very aggressively during this unique window, and as a result, the Cost Per Click had gone up five folds for some key phrases. How do we elevate First Medicine above the noise to reach individuals who needed their services the most?

OUR SOLUTION

  • Detailed competitive analysis to identify gaps

  • Multi-channel user growth plan

  • Dynamic facebook segment testing

  • Push notifications & native ads

  • Engaging videos

  • Smart landing pages

  • Symptom checker widget for health care providers

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